Session Schedule

Here are the content details for this event's available sessions.
All times are Eastern Time Printable Schedule || Times, presenters and sessions are subject to change.

Time
Title
Speaker
Room

     All Sessions   |   Social Outreach   |   Content Marketing   |   Influencer Relationships
  • 8:00 AM
    -to-
    8:30 AM
    Welcome and New Things From GroupHigh
    Social Outreach

  • 8:00 AM
    -to-
    8:30 AM
    Welcome and New Things From GroupHigh
    Content Marketing

  • 8:00 AM
    -to-
    8:30 AM
    Welcome and New Things From GroupHigh
    Influencer Relationships

  • 8:30 AM
    -to-
    9:00 AM
    Finding the Perfect Balance
    Social Outreach
    Whether you manage your own social media content or work within a company team, finding the right balance, rhythm and flow for your online content is crucial. Unfortunately, many don’t know where to begin. Have you ever found yourself saying something like this?
  • 8:30 AM
    -to-
    9:00 AM
    Does visual content marketing really work?
    Content Marketing
    Visual content marketing is all over the web – but do we have any evidence that it really drives business objectives rather than just looking great and getting shares on social media? This presentation will take you through 3 life examples of companies who are achieving amazing results with visual content and some important lessons we can learn from them.
  • 8:30 AM
    -to-
    9:00 AM
    How to Reach Out to Bloggers from a Successful Bloggers POV
    Influencer Relationships
    Analysis of how I’ve personally made a successful, well paid career as a parenting blogger in the UK.
  • 9:00 AM
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    9:30 AM
    Amplifying your Impact on Social Media
    Social Outreach
    Glenn Gaudet, President and Founder of GaggleAMP, teaches you the key benefits of employee advocacy and what impact it can have on your social media accounts.
  • 9:00 AM
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    9:30 AM
    How Traditional PR Can Implement SEO
    Content Marketing
    Search engine optimization today is pretty perfect for the traditional PR pro. Learn how to use your media relations skills to work with influencers and get on the first page of Google results.
  • 9:00 AM
    -to-
    9:30 AM
    Influencer Outreach and the Importance of the Pre-Pitch Process
    Influencer Relationships
    Marketers often focus on how to craft the perfect pitch, but what about all the steps that should be done before you even get to pitching? This presentation will cover the steps a brand should take before sending a pitch to make sure it gets its best fighting chance.
  • 9:30 AM
    -to-
    10:00 AM
    5 Growth Hacks for Startups (that work for big biz too!)
    Social Outreach
    A non-technical talk on tactics and strategies for viral growth for anyone in a startup company or even in a larger enterprise who is concerned with how to grow their user base for a product or service.
  • 9:30 AM
    -to-
    10:00 AM
    How to reach the millions already looking for you
    Content Marketing
    We all have been taught to push out a message to everyone so that a few will buy. That’s 180 degrees off what your customers want to hear.
  • 9:30 AM
    -to-
    10:00 AM
    Tips and tricks for hosting a blogger challenge
    Influencer Relationships
    In this session, I will present some tips / tricks for brands interested in hosting successful blogger challenges. Challenges are a great way for brands to interact and engage with bloggers and can help create long lasting relationships. We’ll discuss the how to’s, in’s and out’s and do’s and don’ts of blogger challenges.
  • 10:00 AM
    -to-
    10:30 AM
    Navigating the Social Media Landscape as an Entrepreneur
    Social Outreach
    During this presentation, you’ll discover why your business needs a clear mission statement, and why your business needs to clearly define its target market to succeed on social media. Once you have your mission statement and target market defined, we’ll walk you through the process of how you can convey your mission statement, and calls to action to your target market via social media.
  • 10:00 AM
    -to-
    10:30 AM
    The Skills Every Outreach Marketer Needs to Make it in Today's Workplace
    Content Marketing
    The role of outreach marketing is changing rapidly. Learn the new skills needed to succeed today including the ability to think and produce company content like a journalist as well as how to show outreach marketing results that tie into company business goals.
  • 10:00 AM
    -to-
    10:30 AM
    How Your Advocates Can Help Create, Distribute And Amplify Your Content
    Influencer Relationships
    Learn why content featuring customer success stories, thought leadership and best practices is more successful in every possible way than content that only features the vendor’s perspective. Attendees will walk away with actionable strategies for getting customers to contribute to their content at every stage of the content marketing process, from ideation and creation to editing and distribution.
  • 10:30 AM
    -to-
    11:00 AM
    How to Engineer Viral Social Media Success
    Social Outreach
    People think the success of viral campaigns like blue/black white/gold dress and ALS Ice Bucket Challenge are unpredictable and inexplicable—but they would be wrong. In my presentation I will demonstrate how Social media success can be engineered if you pay attention to a handful of crucial factors that can lead to an explosion of interest around social content. Using some of the most memorable viral campaigns of the last year as case studies, you’ll learn what those factors are and why they are the key to content that seemingly erupts across social media so unexpectedly.
  • 10:30 AM
    -to-
    11:00 AM
    Building a Stronger, Faster Content Marketing Hurricane
    Content Marketing
    A solid content marketing strategy for any brand builds on itself slowly and consistently like a hurricane. (http://www.justinplambert.net/content-marketing-hurricane-book/) The addition of strategic influencer marketing increases the speed of the “storm’s” creation and the power of its effect on your target audience. By combining the Content Marketing Hurricane philosophy with strategic influencer marketing, you can expect faster and more impressive content marketing results.
  • 10:30 AM
    -to-
    11:00 AM
    Cause Campaigns 101: How to Rally Bloggers Around an Issue
    Influencer Relationships
    Danica will share best practices around rallying bloggers and influencers around a cause. There’s a perception that bloggers won’t do anything for free. The truth is many bloggers built their platforms to use their voice. They’re actually devoted to using their on-line voices to make a difference in the world. Using the case study of the 100 Good Deeds Bracelet, #DeedADay movement launched by Everywhere Agency, participants will learn some of the best approaches to encouraging bloggers to join forces with an issue, non-profit entity or cause campaign.
  • 11:00 AM
    -to-
    11:30 AM
    Best Practices for Marketing Your Brand on Instagram
    Social Outreach
    An overview of modern tips and tricks when it comes to successfully marketing your brand on Instagram. I’ll also share some of my favorite case studies so you can ramp up your strategy today!
  • 11:00 AM
    -to-
    11:30 AM
    Building Blogger Engagement Into Your Digital Strategy
    Content Marketing
    Find out what goes on behind-the-scenes when a PR agency designs blogger outreach campaigns and events on behalf of clients, including how bloggers are identified and targeted, how to integrate blogger engagement into larger digital strategies and PR/marketing campaigns and tips for interacting with bloggers to build strong long-term relationships.
  • 11:00 AM
    -to-
    11:30 AM
    Personas: The Real Key To Supercharging Your Audience's Engagement
    Influencer Relationships
    By using segmentation, we’ll elaborate on how digital marketers can’t always reach 1:1 personalization, but can leverage their data in a practical way to optimize according to personas using geographic, purchase data, and other data.
  • 11:30 AM
    -to-
    12:00 PM
    Winning Strategies for Pinterest
    Social Outreach
    Whether you’re agency or in-house, the hottest platforms are the ones you want. One of the most important – with a highly desirable demographic – is Pinterest. Come join Hanna Wheeler, loop88’s Pinterest influencer and talent manager, as she discusses the various strategies for Pinterest, including how to create a winning board, how to work with Pinterest influencers, and what does and does not work on the Pinterest platform.
  • 11:30 AM
    -to-
    12:00 PM
    How I earn Shout Outs for my Publishing Clients
    Content Marketing
    As publishers abandon their authors in droves and as more writers take to self-publishing, there’s a need for taking up the slack and getting things done on your own. Chris Abraham will walk you through how he does it for his publishing clients.
  • 11:30 AM
    -to-
    12:00 PM
    Influencers and Brand Ambassadors
    Influencer Relationships
    Learn how to effectively spread your brand message by leveraging these key groups who understand your category and your target better than anyone.
  • 12:00 PM
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    12:30 PM
    The 5-Step Approach to Getting Media Coverage for Your Small Business or StartUp
    Social Outreach
    Learn how to separate what’s newsworthy from what isn’t, dramatically improve your chances of a journalist responding to your pitch and create a system to get your company in the media on a regular basis.
  • 12:00 PM
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    12:30 PM
    Battle tested strategies for secretly turning your social community and industry influencers into your SEO team
    Content Marketing
    Learn how small adjustments in your content marketing and social promotions can have tremendous impact on your search engine rankings. Enjoy this information packed, step by step walk-through of search engine optimization tricks that require little effort but produce huge results.
  • 12:00 PM
    -to-
    12:30 PM
    #feedfeed Case Study
    Influencer Relationships
     
  • 12:30 PM
    -to-
    1:00 PM
    How to us LinkedIn to Build Brand Equity through Content Marketing
    Social Outreach
    LinkedIn has become a content marketing leader with its LinkedIn Publisher feature. This presentation will show you how to publish on LinkedIn and how to market that content to build brand equity.
  • 12:30 PM
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    1:00 PM
    Crowdfunding Marketing Strategies
    Content Marketing
    How my crowdfunding marketing agency; Command Partners has helped 105 campaigns raise over $18 Million dollars on Kickstarter and Indiegogo.
  • 12:30 PM
    -to-
    1:00 PM
    Amplified Experiences: How to Tap into the Interactive and Influential to Raise Your Brand Profile
    Influencer Relationships
    Imagine you’re the publisher of a magazine with a million readers that you can reach out and interact with directly whenever you want–that’s the power of social media. This webinar will demonstrate how you can leverage wide-reaching, influential, and interactive users on social platforms to boost your signal.
  • 1:00 PM
    -to-
    1:30 PM
    Art and Science of Sharing
    Social Outreach
    In Human to Human #H2H, Bryan explores the many facets of why and how communication today needs to be adjusted to keep up with our ever-evolving and fast moving social and digital world.
  • 1:00 PM
    -to-
    1:30 PM
    How to Crush Lead Generation & SEO with Converged Media
    Content Marketing
    Recent studies from Neilson and Forrester show that Owned, Earned and Paid content distribution channels are the most influential information sources in the consumer decision process. We’ll show you how one company increased organic search traffic, online lead generation and website conversion rates with an integrated approach to content marketing and distribution.
  • 1:00 PM
    -to-
    1:30 PM
    Using Affiliate Programs to Maximize Blogger Outreach and Brand Advocacy
    Influencer Relationships
    For merchants looking to connect with relevant blogger communities while simultaneously controlling their brand messaging, an affiliate program could be the right way to organize these partnerships in a profitable way. Alison Chew, director of affiliate marketing at Acceleration Partners, will explain how affiliate programs can help identify and recruit high-quality partners. Additionally, well-managed affiliate programs can make sure these partnerships are brand-supportive, integrated into broader marketing strategy, and, above all, profitable.
  • 1:30 PM
    -to-
    2:00 PM
    How to Leverage Live Tweeting During Events
    Social Outreach
    Social media is a powerful way to connect with consumers in real-time. Learn how to leverage the art of live tweeting during events to bring more attention to your brand and help you connect with consumers in a positive and powerful way. In this presentation we will cover a timeline for before, during, and after the event to leave you with a memorable footprint and many new followers.
  • 1:30 PM
    -to-
    2:00 PM
    Influencer Outreach and the Content Promotion Ecosystem
    Content Marketing
    A look at how to converge earned, owned and paid media for maximum content promotion.
  • 1:30 PM
    -to-
    2:00 PM
    The Dangers of Not Owning Your Marketing Relationships
    Influencer Relationships
    In my presentations I am going to go over the “why” of building a network of brand ambassadors as well as tips and implementable strategies. Your brand will never be the same!
  • 2:00 PM
    -to-
    2:30 PM
    Personal Branding Crash Course
    Social Outreach
    This session will cover: What is personal branding? How can having a compelling personal brand help you and your company? What strategies and tactics do you need to understand in order to leave a lasting impression about you and your business?
  • 2:00 PM
    -to-
    2:30 PM
    When Millennials Take Over: Preparing for the Ridiculously Optimistic Future of Business
    Content Marketing
    The future of business, catalyzed by Millennials entering management positions, is digital, clear, fluid and fast; in this presentation showcasing a case study from a new book from the author of Humanize, you’ll find out how being Digital is a mindset, not just about the latest technology.
  • 2:00 PM
    -to-
    2:30 PM
    How Brands and Bloggers Can Team Up to Host Successful Giveaways
    Influencer Relationships
    How do brands find the right bloggers to partner with for giveaways? How do you pitch the idea to the bloggers you want to work with? How do you negotiate terms? ? Jim will cover best practices and the logistics of planning, designing and promoting a co-branded giveaway. Jim will have a sample template for viewers to download and use for their own co-branded promotions.
  • 2:30 PM
    -to-
    3:00 PM
    7 Ways to Leverage Facebook Advertising for Outreach
    Social Outreach
    Learn how to use Facebook advertising to reach the right bloggers, reporters, influencers & more with these specific, actionable tips.
  • 2:30 PM
    -to-
    3:00 PM
    Marketing in the Midst of a Values Revolution
    Content Marketing
    Learn what defines today’s new American Dream, what this means to marketers, and how a deep understanding of these values can help you attract and engage the new, independent American consumer.
  • 2:30 PM
    -to-
    3:00 PM
    Engaging Your Community to Ignite Movements
    Influencer Relationships
    Learn the basics and the benefits of a community over an audience and how relationships with community members can increase reach, grow your community and become your word of mouth marketing force.
  • 3:00 PM
    -to-
    3:30 PM
    Let's Get Visual: Incorporating Great Multi-Media Visual Content Into Your Brand's Story
    Social Outreach
     An overview of how to make your brand's story more visual with better photos, videos, infographics and more.  Useful for content marketing, paid and earned PR, social media, advertising and more.
  • 3:00 PM
    -to-
    3:30 PM
    B2B Blogging with Big Sales Results
    Content Marketing
    Check out a cool case study of a B2B blog (employee benefits business) that generates leads and puts out a real point of view in a world filled with boring, not-ready-for-primetime content.
  • 3:00 PM
    -to-
    3:30 PM
    Nurture Influencer Relationships and Get Results
    Influencer Relationships
    You may think all you have to do is find the influencers who would be interested in your product, send them and email and BOOM, they’ll bend over backwards for you, review your product and extoll it’s virtues to the skies. But you’d be wrong.
  • 3:30 PM
    -to-
    4:00 PM
    You're Wasting Your Time Without a Story
    Social Outreach
     Brands ranging from small startups to large companies invest a ton of time and resources into their marketing strategies, advertising, paid user acquisition, sponsored social media, etc.  My thesis is that this is a waste of time if you're not telling a story and sending a message that people can connect to on an emotional level.
  • 3:30 PM
    -to-
    4:00 PM
    What Influencers Want (or Don't Want) From PR Outreach
    Content Marketing
    Before you send that press release to an influencer STOP and really think about who you are writing to and what they actually want from you and your brand!
  • 3:30 PM
    -to-
    4:00 PM
    What you don't know about your audience may harm you
    Influencer Relationships
    How big data and the social graph can help you understand and uncover hidden opportunities within your social audience.
  • 4:00 PM
    -to-
    4:30 PM
    Maximizing Virtual Event Ideas
    Social Outreach
    In this session, Stephen will look at the different ways you can use virtual events in your own marketing to build better relationships with customers, to create major fans for your work and/or products and services or those of your customers and clients. He'll also look at different types of events, from webcasts to online classes to virtual conferences - as a tool to help your customers and prospective customers in their industry. Find out as well about ideas for monetizing your content and for content re-use from online events.
  • 4:00 PM
    -to-
    4:30 PM
    How to Generate Viral Traffic and First Page Rankings
    Content Marketing
    The amount of search engine traffic you get is directly related to your ability to find low-competition, high-converting keywords, your ability to create popular and authoritative content around those keywords and promoting your content through blogger outreach.
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