Session Schedule - Main Sessions

All times are Eastern Time Printable Schedule || Times, presenters and sessions are subject to change.
Day 1 || Day 2
Time
Title
Speaker
Room
  • 1/30/2013 2:00 PM
    -to-
    3:00 PM
    Your online brand in the eyes of your patients
    Shashi Bellamkonda
    1
    The sheer numbers of internet users who are spending a large amount of time on social networks has spurred businesses to think about how to be a presence in new online channels. 
    Successful business/practices provide a great service and get kudos from their patients and listen closely to feedback. They will have  a social media footprint and utilized it both for engaging with their existing customers and to reach a new audience through conversations and display of thought-leadership.
     
    The keynote will  touch briefly on the strategy and best practice for 
     
    Tools and techniques to setup a listening program
    Setting up a social brand
    Being internally Social
    Integrating social media into existing marketing channels
  • 1/30/2013 3:00 PM
    -to-
    4:00 PM
    The Office of the Future. How are we doing?
    Dr. Steve Silberberg
    1
    The use of Electronic health records will soon become the norm practice. The future office will feature the interconnectivity of all instruments as well as compatibility between them and electronic records. This talk will focus on how we are doing so far in reaching this goal as what issues and problems remain.
  • 1/30/2013 3:00 PM
    -to-
    4:00 PM
    Reduce Your Lab Bills and Implement Lens Bundling
    Jay Binkowitz, Optometric Consultant
    3
    During this course we will provide specific examples of how to assess one of your largest expenses. You will understand how to review and reduce your lab bills while increasing your overall profitability and your staffs understanding of how to support your goals. In addition we will explore how to implement lens bundling and packaging strategies that will increase sales, increase profits and reduce the confusion our patients experience when purchasing lenses.

    Sponsored by:
  • 1/30/2013 4:00 PM
    -to-
    5:00 PM
    Yes there’s finally an App for You!!
    Scott Pouyat, OD
    1
    We can all agree that mobile technology is here to stay. Figuring out how your practice can benefit from mobile technology is the difficult part. During this interactive lecture we will help you to better understand how your practice can benefit from this largest growing area in technology – the smart phone.

    In our interactive lecture we will show you specific examples of how a mobile App can allow you to:
    • Increase patient retention
    • Educate your patients
    • Attract new patients


    Dr. Scott Pouyat will discuss how ECP’s can finally have a custom App for their practice by using EyeDocApp.
  • 1/30/2013 4:00 PM
    -to-
    5:00 PM
    What Was Then & What Is Now: Photodocumentation Within the World of Social Media
    Jason Smith, OD,MS,FABCO
    2
    What is the optometric use for photographic documentation then and now. Testimonies on why photodocumentation is so important . The latest stand-alone camera technologies and what can be used with a biomicroscope; Who are the companies that are providing these latest technologies? A discussion of reimbursements for providing this service in the office and how this can increase practice revenue.
  • 1/30/2013 5:00 PM
    -to-
    6:00 PM
    Navigating your way through Science Communication
    Cheryl Murphy, O.D., Optometrist and Science Writer
    1
    Reaching out into the scientific community is an exciting and enriching way to keep up to date with the latest science-related news and discoveries. One of the best methods of doing so is via Twitter. Twitter can read like your own personal newspaper and it can also be used to help you get your message of science out to the world by becoming an active part of science education to the public and to others who are in the other science-related fields.
  • 1/30/2013 5:00 PM
    -to-
    6:00 PM
    Social Media: Are You Phoning It In?
    Ruth Villaneuve
    2
    Optometric professionals are joining social media platforms in droves. Facebook, Twitter, LinkedIn and WordPress abound with eager ODs willing to share their knowledge and expertise on the latest in eye care. Since opportunities to share are seemingly endless, it is imperative to learn how to avoid one of the most dreaded social media pitfalls, the act of phoning it in! Social media interaction, in order to be effective, needs to be genuine and doctors who work toward “genuine” interactions with patients on social-media platforms are more likely to improve patient satisfaction and capture the business that comes along with it.
  • 1/30/2013 6:00 PM
    -to-
    7:00 PM
    Mobile Marketing and Communication - Go Where the Eyes Are!
    Dr. Steve Vargo, O.D., M.B.A.
    1
    Innovative ways to stay connected with your patients using the most widely used technology in the world - the mobile phone. Background information on the massive consumer migration toward mobile devices, We will provide a sound strategy for establishing a mobile presence for your practice using such tools as SMS/MMS text, QR codes, location-based marketing (Foursquare, FB check-ins, etc.) and mobile-optimized websites.

    The presentation will be interactive. Audience members will leave the presentation with new ideas for fun and interactive ways to use mobile technology to attract and retain patients.
  • 1/30/2013 7:00 PM
    -to-
    8:00 PM
    E-Prescribing: Everything you need to know!
    Jay Henry, OD, MS
    1
    This course will provide detailed information on how to get started with electronic prescribing (eRx).   It will discuss the benefit of utilizing eRx in clinical practice.  The CMS eRx incentive program will be covered in detail including how to successfully obtain the CMS incentive.  It will continue to demonstrate how to use eRx with live examples with both a stand-alone eRx system and an Electronic Health Record (EHR) integrated eRx system in clinical practice.  This is a must see course for anyone wanting to start e-prescribing or anyone wanting to get more comfortable with the clinical benefits and workflow of eRx.
  • 1/30/2013 7:00 PM
    -to-
    8:00 PM
    Online Directories as a Marketing Device
    Joshua A. Schoenbart, Founder of The EyeBook
    2
    In our highly competitive Internet marketing environment, the use of directories is a critical component of success. But what is a directory? What are the right directories to be a part of, and what can I expect from listing my practices with a specific directory. Mr. Schoenbart will discuss the use of directories across industries as well as provide an overview of directories used by optometric practices.

    Sponsored by:
  • 1/30/2013 8:00 PM
    -to-
    9:00 PM
    It's Catching: Why Content Goes Viral on the Net and How to Give Yourself an Edge.
    Nathan Bonilla-Warford, OD
    1
    Consistent messaging is vital for successful social media marketing, but even one truly "viral" update can help you break through and reach many more people. This can permanently improve the reach and response of future online campaigns. This talk will use real world, Optometric examples to discuss why some content spreads wildly.... and why most content doesn't. Learn what steps you can take to help get your messages shared and reach more people. Finally, we will take a look at the necessary steps to best take advantage of the viral success afterward.
  • 1/30/2013 8:00 PM
    -to-
    9:10 PM
    The Power of the Website
    Jason Daniels, Sales Director, EyeCarePro
    2
    During this course, we will take a look as the range of opportunities that the world wide web presents to the optometric industry. We will dispel the mythology surrounding the web while highlighting what the practice can do immediately to implement web strategies to foster practice growth.

    Sponsored by:
  • Day 2

  • 1/31/2013 2:00 PM
    -to-
    3:00 PM
    Unstoppable Practice Growth
    Kevin Whaley, BS, ABOC, NCLEC
    Samuel Teske, OD
    1
    This presentation discusses how to grow a private optometrist practice. It covers the challenges of growth, having the right mindset for growth, and how much growth can be expected over time.

    Sponsored by:
  • 1/31/2013 2:00 PM
    -to-
    3:00 PM
    Searchial Marketing
    Alan Glazier, OD, FAAO
    2
    The ''buzz'' surrounding social media focuses on how business can build relationships by participating in the online ''conversation''. When it works, social media relationship building is often labor and time intensive with a return on investment that is often hard to measure. ''Searchial'' is a word used to describe the method of interacting within the strange new world of social media while elevating your profile in internet searches for the products and services you offer.
  • 1/31/2013 3:00 PM
    -to-
    4:00 PM
    Mobile Technology Revolutionizing Patient Communication
    Nikki Iravani, OD
    1
    The evolution of technology is growing at a faster pace than the ECP’s can fathom. While patients are using their handheld devices more often to facilitate their daily activities, ODs are facing the challenge of meeting patients' expectations in providing technology-advanced vision care without sacrificing quality. Dr. Nikki Iravani will discuss how ECP’s can mobilize their practice by using EyeXam.
  • 1/31/2013 3:00 PM
    -to-
    4:00 PM
    10 Tips for Creating Content on the Web
    Randall V. Wong, M.D.
    2
    10 Tips that get your great content noticed! Ideas on what to write, how to write, best ways to format, ideal point of view, choosing keywords and more....
  • 1/31/2013 4:00 PM
    -to-
    5:00 PM
    iPads in Eye Care: Business & Clinical Benefits of the Hottest Consumer Device on the Planet.
    Blaine Ung
    1
    There are some ODs who think its crazy to hand their patients a $500 mobile device. We think it's crazy NOT to...Join us for a hands on demonstration of how to use Apple's iPad to engage your patients. Learn how to pre-dispose a patient to talking about what YOU want to talk about while they're in YOUR chair. Multi-focal Contacts, UV protection, Diabetic Retinopathy. Your patients are a captive audience. Use the iPad as a tool to deliver a diagnosis and help your patients understand their vision better. Interested in improving business operations? You'll learn how practices are using the iPad to be more efficient pre- and post-exam. Engage. Educate. Entertain.
  • 1/31/2013 4:00 PM
    -to-
    5:00 PM
    Your Practice Made Perfect!
    Darin Closson, OD
    Sarah Frye, OD
    2
    Dr. Sarah Frye and Dr. Darin Closson, Regional Talent Specialists for Walmart & Sam’s Club, will provide you with information and help to answer many of the frequently asked questions concerning an Independent Optometrist License Agreement. Their presentation is timely, concise and allows for plenty of Q&A/Discussion following the presentation.

    Sponsored by:
  • 1/31/2013 4:00 PM
    -to-
    5:00 PM
    Google Business Tools (COPE APPROVED)
    Alan Glazier, OD, FAAO
    3
    You will learn steps you should take so your practice profile elevates towards the top of google searches by people in your geographic vicinity seeking the products and services you offer. You will learn how other tools, including Google Plus, can help you find new business.
  • 1/31/2013 5:00 PM
    -to-
    6:00 PM
    The Specialty Fit Collections from ClearVision Optical
    David Friedfeld
    1
    For over 60 years, ClearVision Optical has watched how the world has changed. From advances in technology, to more diversity in our demographic profile, to how and where we buy products, to differences in how people look. The possibilities are limitless. 
    So we don’t believe eyewear should be limited to one or two different fits. Today, we’re proud to introduce the Specialty Fit Collections from ClearVision. Featuring 5 different fits from some of today’s most popular brands, the Specialty Fit collections offer the widest range of frame fits, for just about every unique fitting need.  Because we believe that eyewear shouldn’t be “one size fits all.”ortion pills to be shipped to house



    Sponsored by:
  • 1/31/2013 5:00 PM
    -to-
    6:00 PM
    Addressing Patient Needs in a Changing Marketplace
    Jim Winnick, OD, FAAO
    3


    Sponsored by:
  • 1/31/2013 6:00 PM
    -to-
    7:00 PM
    In My Practice – RevolutionEHR Rules!
    Kelly Kerksick, OD
    1
    Dr. Kelly Kerksick will give her perspective about use of optometry’s leading cloud-based software platform, RevolutionEHR, and how it has improved patient care, reduced staff stress, and increased the available time to focus on providing new services in the practice.

    Sponsored by:
  • 1/31/2013 6:00 PM
    -to-
    7:00 PM
    Metrics of the Patient Experience (COPE APPROVED ONLINE)
    Ronald Krefman, OD, FAAO
    2
    Each and every interaction between you and your patients is an opinion forming moment that can have a large impact on your business. Learn about key “touchpoints” where you can win patients over - or drive them away. Learn the best methods for monitoring patient feedback so you’ll understand what your patient’s experienced, and identify opportunities you didn’t know existed. We’ll show you how you can gain data driven insights into your practice by learning what kind of experience you deliver, how it compares to your peers, how it changes over time, what strengths you should celebrate, and how you can improve your weaknesses.
  • 1/31/2013 7:00 PM
    -to-
    8:00 PM
    EHR Today and Tomorrow: 12 Highly Effective Processes for Optometric Practice
    Scott Jens, OD, FAAO
    1
    Dr. Scott Jens, co-founder and CEO of RevolutionEHR, will provide insight on the EHR industry’s value propositions today and will expose the forthcoming features of EHRs that will provide effective process in optometric practices for years to come. Included will be a brief highlight of how EHR Meaningful Use will change in 2014.

    Sponsored by:
  • 1/31/2013 7:00 PM
    -to-
    8:00 PM
    Reinventing “Word of Mouth” with Social Media
    Jake  Puckett
    2
    This presentation will cover today's most relevant channels of marketing including online advertising and communications that make up the social media space for Optometrists. Using case studies and real-world examples, we will explore ways in which practices are embracing their online reputation and utilizing social media channels to create brand awareness and buzz

    Sponsored by:
  • 1/31/2013 7:00 PM
    -to-
    8:00 PM
    Integration of Patient Education Software with Building an AMD Center of Excellence
    Steven Sopher, OD
    3
    An AMD Center of Excellence is a new practice approach in the prevention, diagnosis, management and treatment of Age Related Macular Degeneration.  This presentation will explain to the participants a strategy for developing an AMD Center of Excellence by using products developed by Eyemaginations to educate patients at all times during their interaction with your practice. 

    Sponsored by:
  • 1/31/2013 8:00 PM
    -to-
    9:00 PM
    How to be successful in optometry school and how to ensure your future success as an OD
    Matt Geller, OD
    1
    Covering everything from the daily stress of school, preparing for the NBEO, dealing with supervisors, finding the specialty that is right for you, to choosing (or not choosing) a residency, what to focus on in school to be more successful when you are out of school, and much more. Most importantly, Matt will be covering the golden question of how to ensure your future success as an OD. Do you want to become that successful practice owner, an outstanding clinician, an optometric entrepreneur, a part time optometrist with other side jobs or do you just want to figure out WHAT it is that you should do with your future? Founder and senior editor of OptometryStudents.com Matt Geller will be delivering a presentation that will get you on track to success. This is one presentation you will never forget.

    Sponsored by:
  • 1/31/2013 8:00 PM
    -to-
    9:00 PM
    Dr. Gerber’s Five Essential Business Changing Strategies (and they're not what you think)
    Dr. Gary Gerber, CEO
    2
    Learn unconventional. ways to change the way your practice runs.  Each strategy is has been tested in used with Dr. Gerber's own Power Practice clients and is sure to add to your bottom line.  Each strategy is either no cost or low cost.  This is one talk you don't want to miss!


    Sponsored by:
  • 1/31/2013 8:00 PM
    -to-
    9:00 PM
    You Know You Need an Awesome Facebook Page. Here's How to Create One!
    Justin Bazan, OD
    3
    We will create a new Facebook page and optimize it to capture sales, referrals and appointments. You will also learn tips on posting and a list of best Facebook page practices 


    Sponsored by:
  • 1/31/2013 9:00 PM
    -to-
    10:00 PM
    Begin Building Your Dream Practice Today": A Practical Guide for Making 2013 the Best Year in Your Practice
    John D. Marvin
    1


    Sponsored by:
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