| Full Schedule | ||
| Date/Time | Session | Room |
| 9/23/2014 9:10 AM -to- 9:30 AM | Keynote from Bill Brennan Bill Brennan |
Room 1 |
| 9/23/2014 9:30 AM -to- 10:00 AM | How to Fail at Influencer Outreach Ian Cleary If you approach Influencer outreach in the right way it can be extremely successful for your company. But if you approach it in the wrong way it can damage your brand and waste your time. In this session we will look at reasons for failure and how you can leverage tools, technology and good practice to ensure success. |
Room 1 |
| 9/23/2014 9:30 AM -to- 10:00 AM | How to Build a Viral Idea Machine Danny Ashton NeoMam infographics get featured across the web and generate sometimes millions of views. But how does our team come up with ideas that work? This presentation will open up to the world for the first time ever our multi-step process for identifying what audiences want so we can provide ideas that we know people will take action with when we outreach them. Using case studies will show quickly why certain ideas did/didn’t work and the how the process evolved to what it is today. |
Room 2 |
| 9/23/2014 10:00 AM -to- 10:30 AM | Let There Be Sight: How to Fix Your Marketing Blind Spot Jay Baer It doesn’t matter whether you’re working for a giant corporation or a small business, all marketers have an Achilles heel; a chronic shortcoming; a blind spot. That’s the bad news. The good news is that you can fix this issue by changing the way you think, and making slight modifications to your day-to-day marketing activities. Find out how in this fast-paced session from Jay Baer. You’ll leave laughing, but also re-thinking your life as a marketer. |
Room 1 |
| 9/23/2014 10:00 AM -to- 10:30 AM | Crafting Celebrity Driven Social Media Campaigns Stacy Jones Partnering with a celebrity is one of the best ways for a brand to reach an already engaged and targeted audience, and a strategy that highly influences future purchase decisions based on that association. Today, social media provides brands a cost-effective and quickly activated celebrity campaign platform that results in major marketing impact. This webinar will provide a guide to 15 steps brand marketers can take to successfully strategize, select, and procure a celebrity advocate for social media. |
Room 2 |
| 9/23/2014 10:30 AM -to- 11:00 AM | Incorporating Virtual Events in Your Digital Strategy Stephen Wynkoop We’ll explore some ideas about including virtual events in your overall digital strategy. From lead generation to brand awareness and even building fans for your products and offerings, virtual events offer a unique environment for supplementing your social and digital footprints. We’ll explore several unique ideas, and the steps needed to create and execute on the virtual events. |
Room 1 |
| 9/23/2014 10:30 AM -to- 11:00 AM | How to Create Eye Catching Graphics (Without Photoshop) Julia Campbell There is no doubt that visuals are driving online communications. In this session, you will learn: The 6 things that make a great social media visual; Examples from businesses that are making and sharing eye-catching graphics; Free or low-cost tools that do not require any technical knowledge to use! |
Room 2 |
| 9/23/2014 11:00 AM -to- 11:15 AM | Ten blogger outreach tips in ten minutes Kristen Matthews |
Room 1 |
| 9/23/2014 11:15 AM -to- 11:45 AM | A Quick Guide to Best Practices in Social Media Influencer Engagement Neal Schaffer 1.) Data-Driven Approach to Finding the Right? Influencers 2.) The Social Signals of Social Media Engagement 3.) Beginning Direct Contact with a Social Media Influencer 4.) WIIFM? Providing Value in Your Relationship 5.) Influencer Relationships Should Not be One-Night Stands |
Room 1 |
| 9/23/2014 11:15 AM -to- 11:45 AM | 50 Tips for Pairing Viral Content with the Webs Top Publishers Ryan McGonagill This presentation will combine two exclusive research studies. One is a survey of 500+ publishers on what they look for from content marketing and PR professionals, and the other is research on the emotions behind viral content. Ryan will give you actionable tips on how to pair your viral content with the web’s leading publishers, including what they consider a “perfect pitch,” and what types of content they love to see. |
Room 2 |
| 9/23/2014 11:45 AM -to- 12:15 PM | Learn how to Uncover the Personality in Your Data Dechay Watts Monthly stats reports can be so boring that internal teams barely want to review them before sending them on the client. However, good data can actually be used as the foundation for storytelling, which makes analytics much more fun. With the right format, even “creatives” can overcome the glaze caused by a spreadsheet of numbers to eagerly anticipate monthly reports and prove the value of their marketing efforts. |
Room 1 |
| 9/23/2014 11:45 AM -to- 12:15 PM | Influencer & Advocate Strategies for Instagram Melanie Cohn In this presentation, we’ll explore unique strategies for using Instagram influencers and advocates to power your communications. We’ll cover 3 ways to get the most out of your influencers & advocates on Instagram: Creating impactful influencer partnerships, surprising & delighting your advocates, and taking your Instagram user generated content to the next level. We’ll dive into specific case studies on how I’ve successfully used Instagram to drive cross channel content, customer loyalty and key customer insights for consumer brand clients. |
Room 2 |
| 9/23/2014 12:15 PM -to- 12:45 PM | A Blogger Outreach Case Study: How I Activated Hundreds of Bloggers for Mizuno Running Chris Abraham A step-by-step walk through of a campaign that Sally Falkow and I did for Mizuno Running. See what we did to engage and activate hundreds of bloggers, from the top 100 running bloggers down the every single blogger who self-identified with being a Runner. |
Room 1 |
| 9/23/2014 12:15 PM -to- 12:45 PM | Advanced Blogging through Influencers Gini Dietrich If you create content consistently, you know how difficult it is to keep it up and be creative day-after-day. Add the need to distribute your content beyond your current networks and database and suddenly you have three full-time jobs. In just 20 minutes, Gini Dietrich will give you several ideas on how to use influencers to build your brand, distribute your content, and gain comments and shares. |
Room 2 |
| 9/23/2014 12:45 PM -to- 1:15 PM | Leveraging Brand Passion to Create a Social Media Ambassador Program for Whole Foods Jess Ryan Whole Foods Market’s customers and team members are passionate about our brand – they regularly post about and interact with us on social media. We wanted to leverage that passion and excitement by creating a social media ambassador program that allows customers and team members to discover, share and create Whole Foods content we provide. Learn about the steps we took to develop our ambassador program – and see where the Whole Foodies are headed next. |
Room 1 |
| 9/23/2014 12:45 PM -to- 1:15 PM | Social Media for the Rest of Us: A Boomers Perspective Chuck Hester Based on his upcoming book of the same name, Social Media Maven Chuck Hester presents on social media from a boomer’s perspective. Why are Boomer’s intimidated by social media? Why, in reality, are they better prepared to use social media than other age groups? |
Room 2 |
| 9/23/2014 1:15 PM -to- 1:45 PM | Influencer Integration Beyond the Blog Megan Davey A case study and learnings on how to fully leverage influencer partnerships beyond just the blog. A 360-approach on how I used a prominent blogger family through production and beyond for a tourism campaign. |
Room 1 |
| 9/23/2014 1:15 PM -to- 1:45 PM | The Truth Will Set Us Free! Its Time to Start Trusting Your Customers on Social Chris Keevill In the days of “I Love Lucy”, brands were built in a three channel universe on a device that everyone trusted through a voice that everyone believed. Todays consumer is beyond cynical to the point where word of moth marketing is the most trusted. And so, we are all looking to spread our story through people we trust and who are trusted by their followers. The epic question though is….If we pay them to spread our story and help sell our product, wont people stop trusting? Won’t we reinvent yet another push channel? Won’t this turn into another SPAM? |
Room 2 |
| 9/23/2014 1:45 PM -to- 2:15 PM | Steps to Instantly Improve Your Social Media Strategy Rebekah Radice Social media has changed the way businesses interact with consumers online. It’s no longer enough to simply post to Facebook or blast out a tweet. Whether you’re a local business, entrepreneur or enterprise, creating a strategic social media plan is critical. You’ll learn the tops steps you can instantly take to create a consistent strategy with superior results! |
Room 1 |
| 9/23/2014 1:45 PM -to- 2:15 PM | Care, Connect, Convert David Pride All too often social media marketers get caught up in strategy, voice, ROI, and “likes.” There is one missing piece that has to happen to get real results, caring. Care, Connect, Convert will teach you the tools and tactics for developing lasting online relationships with your customers and prospects – and how best to capitalize on them. |
Room 2 |
| 9/23/2014 2:15 PM -to- 2:45 PM | Beyond Buzz: Organize Around Advocates to Impact Revenue Mark Organ Buzz-generating marketing tactics are often challenging to measure and scale, and even harder to tie to revenue. Influitive founder and CEO Mark Organ’s session explains why an advocate-centric marketing program must focus on more than just buzz — its mandate must be to create revenue. He will share how integrating referrals, references, reviews and other high-value asks into your advocate marketing program translates into revenue as well as a better experience for your advocates, ensuring they’ll continue to help your business grow over the long-term. |
Room 1 |
| 9/23/2014 2:15 PM -to- 2:45 PM | Why Content Marketing is Your Only Chance to Reach Audiences Today Leigh George The digital landscape has changed. The online world is an explosion of posts, pictures and platforms. Brands are less and less likely to get their message noticed by the very online communities they took years to build. To succeed brands must create content audiences seek out across digital, social, mobile and local experiences. But how do you do this? In a presentation packed with actionable insights into effective content marketing today, you will learn: • The factors driving change in the digital landscape you need to know about • The qualities of content that is chosen not tolerated within a highly competitive digital environment • The challenges with content marketing brands must face head on and how to address them |
Room 2 |
| 9/23/2014 2:45 PM -to- 3:15 PM | Becoming the Brand Manager of You Tracey Parsons Are you building your business or looking for a promotion or new position? To really rock this task, you’ll need to have a strong personal brand and know how to manage it. In this talk, Tracey will help you see how to identify what your personal brand is, how to strengthen it and finally, how to manage it to achieve your goals. |
Room 1 |
| 9/23/2014 2:45 PM -to- 3:15 PM | How Associations Use Social Media Campaigns to Engage Their Members Maddie Grant Join Maddie Grant as she presents several case studies of association social media campaigns, as shared by association social media managers in a series of interviews on SocialFish.org. See how these nonprofits built community and engaged their members online in fun and varied ways. |
Room 2 |
| 9/23/2014 3:15 PM -to- 3:45 PM | Kiss My Glass: How to Create Passionate Relationships Between Your Buyers and Brand Barry Feldman This presentation will dive into branding, social media, and writing strategies you can use to grow your business with online marketing. There will be a focus on the value of engagement and specific strategies for engaging prospects on your website, blog and across your social media networks. |
Room 1 |
| 9/23/2014 3:15 PM -to- 3:45 PM | Brand Journalism is Outreach Marketings Secret Weapon Lisa Arledge Powell Effective brand journalism drives major marketing ROI by focusing on the audience needs. Find out how to apply the principles of journalism to corporate content and how to push expertise over brand objectives through brand storytelling created for your target audience. This session reveals how some of the nation’s top academic medical centers and national associations successfully use brand journalism to boost their brand’s exposure and maximize ROI through storytelling. |
Room 2 |
| 9/23/2014 3:45 PM -to- 4:15 PM | Storytelling Buzz Carrie Finley-Bajak Set your story free. Discover how to use social media to tell your unique brand story. Learn how to leverage your business online by using my top three buzz hacks that help save time, increase reach, and generate traffic. |
Room 1 |
| 9/23/2014 3:45 PM -to- 4:15 PM | How Influencers Can Help You Crown Your Content King Robert Clarke With Influencers, the concept of the customer has changed. We’re now targeting those who not only buy our products, but those who can impact buying decisions. And when it comes to content marketing, Influencers can create impact for your content that can lead to better visibility, traffic, and interest in your business. |
Room 2 |
| 9/23/2014 4:15 PM -to- 4:45 PM | How to Leverage a Podcast to Open Cold Doors Trent Dyrsmid I regularly use my podcast to get my foot in the door with cold prospects, which then become warm relationships that have lead to new business for my agency. |
Room 1 |
| 9/23/2014 4:15 PM -to- 4:45 PM | The Future of Content Marketing Warren Whitlock Content is not a commodity. It is the essence of your brand. If it appears fake, you’re a fake. Learn what it takes to make a real connection and how making it real will multiply your profits. |
Room 2 |
| 9/23/2014 4:45 PM -to- 5:15 PM | How to Create Lifetime Value Stephanie McCratic In influencer marketing activation hinges on relationships. There are 31 million bloggers in the U.S. alone, so knowing who is credible and relevant to your brand can be an impossible task. I’ll show you how we identified and vetted great ambassadors for Country Outfitter; then how we engaged and equipped them to share amazing content; and finally how we maintained those relationships, resulting in a 400% increase in organic search traffic and ongoing earned media coverage |
Room 1 |
| 9/23/2014 4:45 PM -to- 5:15 PM | Personalize Your Email Campaigns with Predictive Analytics Phil Davis CBO of TowerData Phil Davis and CEO of SimpleRelevance Erik Severinghaus show you how to personalize and automate your email marketing with third-party data and predictive analytics. From email list to engaging message, Phil and Erik highlight the ins and outs of sending the right message to the right people at the right time. With data and email automation services more readily available, email personalization is easier (and more effective) than ever. |
Room 2 |
| 9/23/2014 5:15 PM -to- 5:45 PM | Add Some Sizzle: 15 Big Ideas for (Relatively) Small Budgets Heather Whaling By now, you’ve nailed the social media basics. Your brand has a solid online presence, but it’s time to up your game. You want to add some sizzle, but where should you start? This presentation includes 15 specific campaign ideas and tactics that you can implement, even if you don’t have a massive budget. Attendees will leave with very specific takeaways to spice up their social media presence and generate even better results. |
Room 1 |
| 9/23/2014 5:15 PM -to- 5:45 PM | Content Secrets for Increasing Search Engine Favoritism Tyler Collins Content only counts if people see it and search engines are the primary mediums people use for research, shopping, and information gathering. What if you knew exactly what type of content the search engines will favor for any given search? In this session, Tyler Collins will break down step-by-step how to create content that both people AND the search engines want. Learn how search engine’s read and interpret the paragraph/sentence structure, semantic balance, use of media (images/video), and 10+ elements in your content you’ve never considered. |
Room 2 |
| 9/23/2014 5:45 PM -to- 5:50:14 PM | Closing Thoughts Lynn Holdheide |
Room 1 |