Speakers

Chris Abraham

Has been doing blogger outreach and influencer engagement campaigns for top global brands since 2003, including Mizuno, Alzheimer’s Association, Kimberly-Clark Health Care, Sage Software, Smucker’s, US Olympic Committee, Sharp, Snapple, and others. Chris is currently Principal Consultant of Gerris Corp. Gerris offers its clientscomprehensive online conversation marketing campaigns

Danny Ashton

Is the founder of NeoMam Studios, a leading visual content agency in Manchester, UK that believes in the power of visual information. At 3 years old, NeoMam studios now creates infographics for the top brands on earth – including Adecco, Macy’s and the United Nations.

Bill Brennan

Bill is the co-founder and head of sales at GroupHigh and has been part of many other fruitful tech startups and has led numerous successful sales teams. As a founder, Bill has helped GroupHigh flourish by working with some of the biggest agencies and brands in the country. When Bill isn’t at work he loves the east coast, hiking and Boulder’s awesome food scene.

Julia Campbell

Of J Campbell Social Marketing helps nonprofits raise money and connect with supporters using websites, email marketing, social media and other online tools. She offers consulting and coaching services focusing on social media, email marketing, blogging and online messaging. Her blog was named one of the Top 150 Nonprofit Blogs in the world and she is included in the Top 40 Digital Strategists in Marketing for 2014.

Robert Clarke

Is a partner at Op Ed Marketing, a Digital Marketing Agency located near Toronto, Canada that helps businesses Attract, Convert, and Keep Customers.

Ian Cleary

Is founder of Razorsocial which is a globally known authority site for social media tools. Ian is considered a key thought leader in this space and regularly speaks on this subject at many conferences around the world. His award winning blog on Razorsocial.com has become the goto place globally for the latest information on social media tools.

Melanie Cohn

Currently works at GYK Antler, a full service marketing agency in Boston, MA, where she implements social and consumer engagement strategies for clients such as Sweet Baby Ray’s BBQ Sauce, Barbara’s (Puffins), Breville, Boston Harbor Cruises and Wagamama restaurant. Melanie dives deep into community management, social media campaign development, blogger relations and digitial strategy. Melanie is also the Founder of Young Women in Digital, a Boston-based networking group of over 550 young marketing professionals. YWD hosts creative and pressure-free events and classes for professionals to mix and mingle, gain digital skills and hear from top speakers in the digital marketing world.

Megan Davey

is a channel supervisor for a global advertising agency working across travel, retail and fast-casual. She specializes in digital marketing, including social and influencer outreach, collaboration and integration. Additionally, she is a life and personal style blogger at Chasing Davies.

Gini Dietrich

Is the founder and CEO of Arment Dietrich, a Chicago-based integrated marketing communications firm. She is the lead blogger here at Spin Sucks and is the founder of Spin Sucks Pro. She is the co-author of Marketing in the Round and co-host of Inside PR. Her second book, Spin Sucks, is available now.

Trent Dyrsmid

Right after being a husband, a father, and riding dirt bikes, Trent Dyrsmid’s next love is digital marketing. He is the author of the Digital Marketing Handbook and spends most of his time helping his clients succeed

Barry Feldman

of Feldman Creative is a content marketing consultant, creative director, and copywriter. Barry contributes to many of the leading online marketing publications and has been recognized as a top digital strategist and named to LinkedIn’s “25 Social Media Marketing Experts You Need to Know.” If you would like a piece of his mind, visit Feldman Creative and his blog, The Point. Find Barry on Google+ and on Twitter @feldmancreative.

Carrie Finley-Bajak

As an early adopter of using social networking best practices within the travel industry, Carrie Finley-Bajak has been able to create a niche within the new media marketing world. She is a columnist and strategist that is skilled at content development, growth hacking, and brand advocacy. When Carrie is not consulting clients about how to create their own digital footprint, she spends her time generating buzz about cruise travel.

Leigh George

A PhD who is passionate about finding innovative ways to help brands connect online with the people they are trying to reach. She has over 15 years of experience helping clients develop, implement and track digital strategies for brand awareness, customer acquisition, relationship management, online engagement and community management. As VP in Ogilvy’s Social@Ogilvy practice, Leigh George leads branding, digital and social strategy for public and private sector clients, both locally and nationally, including Five Guys, Enroll America and the FDA. Before joining Ogilvy, Leigh led branding and digital strategy teams at several digital agencies in the DC area.

Maddie Grant

CAE – founder, Culture That Works LLC. Maddie draws from more than 15 years of experience in internal and external online community building to help organizations build capacity for using social media to achieve business results. In addition to her culture change work through Culture That Works, Maddie consults as a digital strategist and is editorial director for SocialFish, one of the most visited and respected blogs written for nonprofit and association executives, where she manages a team of 30 guest bloggers.

Chuck Hester

Has over 25 years experience in public relations, marketing and branding, with stints as an in-house marketing director, and public relations director for two marketing agencies. Some of the clients Chuck has worked with include TEAC, Western Digital and the Department of Defense Technology Transfer Program. A LinkedIn power connector, Chuck has more than 8600 direct connections. He is a sought-after expert on the subject of using LinkedIn for media relations, personal and professional branding, and how to use social media to build business contacts.

Lynn Holdheide

American Institutes for Research (AIR)

Lynn Holdheide, Ph.D., is a principal TA consultant at American Institutes for Research (AIR) with more than 10 years of experience in providing responsive TA of the highest quality to State educational agencies (SEAs) and regional comprehensive centers. Currently, she leads the Center on Great Teachers and Leaders at AIR as well as the Education Policy Center at AIR. In her previous role as a Vanderbilt University research associate for the National Comprehensive Center for Teacher Quality, she spearheaded efforts to address the pressing challenges in evaluating teachers of students with special needs and served as a reviewer of the U.S. Department of Education’s Elementary and Secondary Education Act flexibility waiver applications in 2012. She also coordinated the TQ Connection, an online resource designed to serve both general and special education teacher preparation. With experience as a special education teacher, project coordinator, and education consultant for nine years at the Indiana Department of Education’s Division of Exceptional Learners, Ms. Holdheide is sensitive to the needs of teachers of students with disabilities and has a deep understanding of the challenges that SEAs face in education reform.

Stacy Jones

Has eighteen years of leadership experience building global entertainment branding campaigns for top Fortune 500 companies and hundreds of brands. Acknowledged as an expert in the field, she has appeared on CNN and MSNBC; spoken at conferences around the globe; and has been featured in Forbes, The Wall Street Journal, The Hollywood Reporter, Financial Times, The Economist, Brandweek, Advertising Age, Variety, B&C and Mediaweek amongst others. Stacy is recognized for her success in spearheading cross-platform entertainment campaigns for clients including: Ben & Jerry’s, Canadian Club, BlackBerry, Burger King, Clairol, Crayola, FIJI Water, Forbes, Kellogg’s, Lexus, Montblanc, Philips Electronics, Tag Heuer and Target amongst others.

Chris Keevill

After graduating with an MBA from Ivey, Chris Keevill started right away in digital marketing. He has been President of New North Media a joint venture with Bell Canada, COO at FloNetwork sold to DoubleClick, and President of Aliant Broadband. As CEO at Colour, an agency focused on digital and social, he started work on the idea for InNetwork. As Founder and CEO of InNetwork, he is driving value creation for marketers, outreach partners and investors.

Kristen Matthews

Kristen Matthews is the marketing manager at GroupHigh and is in love with the creative and collaborative elements of modern marketing. When she's not geeking out with marketing case studies or writing content on epic outreach, she enjoys life through travel, creativity and food.

Stephanie McCratic

Is the founder and CEO of Acorn: An Influence Company. Working from her experience in e-commerce and advertising / PR, she knows the ROI of a meaningful influencer marketing relationship is far greater than a fleeting viral moment. Having just received funding from New Road Ventures in May, Stephanie is already disrupting the digital marketing world for clients like Johnson & Johnson, SC Johnson and Country Outfitter.

Ryan McGonagill

Is the Promotions Supervisor at Fractl, a digital marketing agency specializing in viral content. His work at Fractl has resulted in thousands of high-quality placements with top-tier publishers, including Huffington Post, Daily Mail, Telegraph, Business Insider, Buzzfeed,, Mashable, Entrepreneur, Women’s Health Magazine, The Guardian, Esquire, MTV, TIME Magazine, Fast Company, Daily Finance, CNET, NPR, Yahoo, MSN, New York Daily News, and many more. He manages a team of media relations specialists that work to pair viral content with the web’s most authoritative publishers

Mark Organ

Is the founder and CEO of Influitive, the advocate marketing experts. He first revolutionized B2B marketing as the founding CEO of Eloqua, the world leader in marketing automation software, which was recently acquired for $871M. Mark has also helped over a dozen software companies successfully go to market in asymmetrical or disruptive ways as a consultant and entrepreneur.

Tracey Parsons

Is the VP of Strategy for Social Media Explorer, developing social and digital strategy for Fortune 1000 companies with measurable results. She is also a contributing writer to AdAge Top 50 social media blog and the founder of CredHive, an early stage startup designed to change the way people store and present their work experience. For more information about Tracey, check her out on twitter @tparsons

Lisa Arledge Powell

Is the President of MediaSource, consecutively named Best Health Care PR/Marketing Agency by Ragan Communications for 2013 and 2014. Lisa, a former television news reporter, specializes in brand journalism and works with the nation’s top hospitals and brands to get their message to targeted audiences.

David Pride

Is the owner of Social Impressions, a social media marketing agency located in Portland, Maine. He speaks frequently to crowds around the country about social media marketing, relationship marketing, and connecting better with customers and employees. David survived cancer at 20 years old and also enjoys investing his time with other people facing life-changing challenges and setting them up for life-changing victories.

Rebekah Radice

Is the founder of Rebekah Radice, LLC and a founding partner of Imagine WOW; digital marketing agencies committed to helping business professionals align strategy and intention for breakthrough social media results. Rebekah is the author of and the author of “How to Use Social Media to Virtually Crush the Competition and recently named an Inman Top 100 Most Influential Leader for the second year in a row, as well as one of the Top Social Media Professionals to Follow in 2013.

Jess Ryan

Is a social media strategist for Whole Foods Market, where she is part of a team creating a social media ambassador program for the company’s customers and team members. She loves helping people thrive in their environments, whether online or in person, and can easily be found by looking for the most excited person in the room. Based out of Boulder, Colorado, Jess is passionate about social media, current events, food and beverages (especially Colorado craft beer), travel and her true love, Paris.

Neal Schaffer

Is a leading social media strategy consultant, international speaker, and author of three books, including Maximize Your Social and Maximizing LinkedIn for Sales & Social Media Marketing. As a popular social media speaker, Neal has spoken at over 200 events across three continents since he began speaking in 2009, teaches social media marketing as part of the Rutgers University Mini-Social Media MBA program and is the founder of the leading social media for business blog Maximize Social Business. In the fall of 2014 Neal will launch his newest venture, the Social Media Center of Excellence, to build and educate a community surrounding best practices in using social media for business.

Dechay Watts

Is the co-founder and Chief Strategy Officer at SPROUT Content, a content marketing agency that helps B2B companies build relationships with their customers through strategic content channels. Dechay leverages her technology and marketing background to analyze client needs, set measurable goals and develop winning content strategies to drive leads and sales. She is co-author of the book Brands in Glass Houses has been a guest speaker at Chi*Atlanta, Denver Content Strategy Meet-Up Group and CMS Connected.

Heather Whaling

(aka @prTini) is president of Geben Communication, a boutique PR firm that works with emerging brands and forward-thinking, established companies. In addition to helping clients secure media coverage in a range of high-profile media outlets, Heather is frequently quoted in outlets like Inc.com, Entrepreneur, Huffington Post and Mashable about technology’s impact on communications. Geben was named one of Agency Post’s “Top Agencies for Startups,” and was a finalist for PR News’ Agency Elite awards in the digital/social category.

Warren Whitlock

Is a digital business development strategist. In 2008, he wrote the first book about Twitter and Mobile Marketing, and the best selling “Profitable Social Media: Business Results Without Playing Games.” He is the host of Social Media Radio and speaks frequently about social media marketing, online publicity and marketing, social networking and building lifetime value for rapid growth. He was also named one of Forbes’ Top 10 Social Media Power Influencers of 2013.

Stephen Wynkoop

Stephen Wynkoop is the founder and editor for SSWUG.ORG – the SQL Server Worldwide User’s Group where he writes a daily column and maintains the site overall. SSWUG features a weekly video program about the database and IT world, webcasts, articles, quarterly online virtual community events and vConferences several times a year. Stephen is a Microsoft SQL Server MVP and the author of more than 10 books, translated into at least 7 languages. Stephen has been working with SQL Server since the very first version, with a prior experience in database platforms that included dBase and Btrieve.