Many people think of social media as an “anything goes” environment. The reality: the social media world is bound by a strong culture including social norms, existing and developing best practices and legal regulations. This talk helps doulas understand HIPAA regulations while using new tools, the key elements of a social media policy and how to crack the code of the online culture to have the highest possible engagement in your communities.
DONA International is the oldest, largest and most respected doula association in the world. Our founders are among the foremost experts on doula care, and DONA International certification is a widely respected measure of quality and professionalism. We support doulas by providing quality training and meaningful certification. DONA International certification sets the bar for doula education and professional development and it indicates to families that a doula has achieved a high level of training and professionalism. To that end, DONA International is committed to providing high-quality, relevant continuing education opportunities – both in person, through advanced doula trainings offered by our world-class trainers and through webinars such as this one. Enjoy! It is an exciting time to be a DONA International doula, a member of the premier doula association in the world.
Hillary Boucher, an ALACE trained doula, is a social strategist and online media professional who works with both large organizations and small businesses. Co-founder of BirthSwell, her passion for improving maternal health has led to her involvement in local, state and national birth and breastfeeding advocacy work. She currently sits on the board of Citizens for Midwifery.
Jeanette McCulloch, IBCLC, has been combining communications work and women’s health advocacy for more than 20 years. She brings together strategic communications with a love of social media and a real-world knowledge of birth business and advocacy. She is a co-founder of BirthSwell, a board member of Citizens for Midwifery and is active in local, statewide and national birth and breastfeeding advocacy projects.
