Great Strategies For Promoting Your Next Virtual Event
So you’ve planned out your virtual event in detail and now you’re ready to take the next step? If you are new to the world of virtual events, you may be unsure what the next step of this process is. Once you have a clear outline of what your virtual event will entail, promoting this event is the next logical step.
Studies show that smaller virtual events need up to six weeks of promotion to be successful. By properly promoting your virtual event, you can increase the number of people that attend it. Here are some great strategies you should use when promoting your next virtual event.
Create an Event Landing Page For Your Website
One of the most valuable digital assets business owners have at their disposal is a website, or microsite as part of their virtual event. A well-optimized registration page allows you to attract more attention to your brand. As you start to promote your event, you will need to drive interested consumers to a part of your website that describes this event in detail. This is why you need to work on creating a customized landing page for your event. Your virtual event platform will provide this – and will want to customize and refine the page using their administrative tools.
On this landing page, you need to include details like:
- Sign-up links
- The time and date the event will take place
- Biographies of the speakers at the event
- Information about your sponsors
- Secure payment options
Including links to this landing page in your various social media and paid marketing campaigns is crucial. Monitoring the traffic to this landing page can help you see where most of the traffic is coming from. Having this information allows you to invest more money into marketing campaigns that are actually producing results.
Leverage the Power of Social Media
Leveraging popular social media platforms like Instagram, Facebook, and Twitter can be a huge help in marketing your event. If you have a large following on one or more social media platforms, you can put this presence to work. Promoting your event with the help of social media can help you attract lots of attention.
Ideally, you want to start posting about this event well before your event actually occurs. Using text-based, picture, and video posts to promote this event on social media is a must if you want maximum engagement from your followers.
Invest in Email Marketing
Most business websites have landing pages that are designed to capture contact information from people who visit these domains. This contact information usually includes a person’s email address. If you have a long list of emails from people who are interested in the products/services your business offers, then emailing them about your upcoming event is a good idea.
Many people prefer to communicate with businesses via email. By sending emails detailing when the virtual event will occur and what will be provided during this event can help you increase the number of people that attend.
By using the tips laid out in this article, you can promote your upcoming virtual event and make it successful.