Live Streaming - Best Practices
Live Streaming has an allure to it – you’re broadcasting live, there’s an expectation of it being different, more…
The simple fact is, it is more… more risky.
Best Practices Guidance
It is and always will be best practice guidance to NOT have live sessions, instead opting for sessions captured ahead of time, played back simulated live. This removes the variables involved in production and support of live sessions, and allows you to focus on the content, providing a great experience for your attendees, and for your exhibitors and sponsors.
Here are just a few of the variables you can take OFF the table by following best practices (file these under “We’ve seen them all, multiple times,” and “Stuff happens…”):
- Speaker is late to their session
- Speaker is ill
- Dogs barking, other noise distractions
- Speaker stuck in traffic
- Poor bandwidth at the speaker location
- Camera issues for the speaker
- Audio issues for the speaker
- Video capture tool goes down (Zoom, other tools – it happens…)
- Internet connectivity is lost with the speaker
- Firewalls at the client-, and speaker-side can treat live streams differently (in other words, block them) from more traditional streaming (pre-recorded) methods
- Browser security settings on the client-side may block live-streaming or modify its behavior
We’ve even had cases where a presenter is simply… absent.
These, and so many more, are all avoidable and controllable.
Live sessions introduce unnecessary risk and complication for your program.
We fully-support live-streaming. We have the tools, expertise, outstanding infrastructure and team to support and provide outstanding live-streaming services. This document is more aimed at controlling the variables you can, any time you can, and this is one of those variables.
Creating Engaging and Interactive Sessions, Just Capture Them Ahead of Time
It’s always best practice to capture ahead of time. From there, you can have the speaker available all during their session, in the chat room, live. They can answer questions in the context of the session – they don’t have to hold all questions to the end. They can even comment on their own presentation as it unfolds.
It’s very much like the speaker is able to be in two places at the same time – giving the presentation and answering questions in the session chat.
To the attendee, they are sure to have a great session, uninterrupted by technical or human error, and they’re able to interact with the presenter(s) in real-time.
If You Must...
If you MUST do live, please know that there are more than 3x the number of variables between the speaker and the attendee audience. There are things that can happen both in and out of your control, the speaker’s control and even vConferenceOnline’s control.