Building More Effective Events

When it comes to managing your brand, and your events that surround it, the customization of the online component of your event is critical.  Your online event should look similar to your existing marketing efforts, corporate branding and any in-person events you may be holding in parallel to avoid confusion for your attendees, sponsors and exhibitors as well as potential new customers.

It’s important to think through the various options you have for branding – these will drive your choices when it comes to making the event environment do and be what you need.  Some of the most crucial include:

  • Colors to match your branding
  • Logos and company identity look and feel
  • Overall graphical look and feel of the environment
  • Sponsor/stakeholder branding and visibility