If you’re like most event professionals, you’re looking for ways to increase the ROI from your virtual events. After all, organizing a virtual event is no easy task, and it can take just as much time and effort as planning a live event if your selected platform cannot provide you with a Fully Managed experience. But there are ways to boost your return on investment, and we will share four of them with you today. Keep reading to learn more!
Branding is possibly one of the most significant ways to increase your ROI on virtual events. Virtual conferences must ‘feel’ like they belong to your organization, just like in-person events. This isn’t possible if the virtual platform you are using only allows you to update a small logo in a corner. Your attendees will feel like they are visiting an event put on by the platform that is sponsored by you rather than an event put on by your organization.
That doesn’t work to increase your ROI.
It would be best to show your attendees that you are the content expert and that they should look to you for expertise in the field and thought leadership. You must earn and build upon trust in your brand, and that doesn’t happen when the attendees can’t tell who is responsible for your fantastic event.
Here are some critical ways to brand your virtual event:
The sessions are the meat and potatoes of most virtual conferences. Attendees rarely come to events for sponsors, though they are an added benefit. The sessions are where attendees learn about new topics or hear the latest information, so often those are what they ultimately attend your event for.
While there are some unique best practices for virtual content, some of the best practices from your in-person events can transfer over to your virtual platform to help you drive revenue and increase your ROI.
Here are some great options to maximize your use of your virtual sessions and drive your ROI:
The sessions and session area of your virtual conference is a great place to improve your ROI for your virtual event, despite many event organizers not considering their sessions to be a great way to increase their event revenue.
When customizing your platform, your main lobby is often one of the only places you think of. This is often the first place in your virtual conference that your attendees will visit once they enter your event, so it is essential to make sure that it is intuitive while still including all the aspects that they would expect to see with an event from your organization.
It is often one of the best places to generate interest in additional products, sponsorships, or driving connections with your attendees. Here are three ways to maximize your use of the main conference lobby to increase your ROI:
The booths and exhibit hall are often where the bulk of the money is made for your organization, especially when it comes to virtual conferences. 23% of event management companies state that sponsorships are their events’ primary revenue source. You want to ensure that booths are a significant focus when considering your virtual platform.
Here are four great ways to take advantage of booths to increase your ROI from your virtual conference:
By following these four tips, you can start to see a boost in your ROI for virtual events. But if you want to take it one step further and maximize your revenue potential, consider partnering with a company specializing in Fully Managed services as part of the virtual event platform. At vConferenceOnline, we offer just that. Click below to schedule a demo today to see how we can help increase your virtual event revenue and make the entire process easier for you.
For a limited time, we are offering a free Fully Managed event with any annual agreement. Click below to schedule a demo to see vConferenceOnline in action, and put “Wifflesnargits” in your note section to get your free Fully Managed event. We’ll be your support for your event and allow you to focus on other ways that you can be irreplaceable for your organization.