Today, video rental shops are becoming a rarity. They’re a relic of another era when their customers had different demands. As the world around them changed, they chose to defend what was familiar or “established” for them. They gambled and lost.
The world is changing once again, and the event industry must pay attention. Hybrid and virtual events will not be eliminated. While in-person events are on the rise once again, event planners must provide exhibitors, attendees, and speakers with the flexibility they desire and require. Organizations may boost their audience size, increase engagement, and maximize ROI from their events by providing such flexibility.
What can event planners learn from video rental companies and the changes they faced? Here are three key lessons to take away:
The bottom line is that hybrid and virtual events are not going away. They are only becoming more popular as technology advances and people’s needs change. If you want to stay ahead of the curve, you need to provide your exhibitors, attendees, and speakers with the flexibility they desire and require. And don’t forget to measure success so that you can ensure that you are providing value and meeting your audience’s needs. Ready to get started? Click below to schedule a demo of vConferenceOnline – the leading hybrid and virtual event platform. We look forward to helping you boost your audience size, increase engagement, and maximize ROI from your events!